We know David Jones agrees that stealing the skin of wild animals is cruel and terrible for the planet, because bosses have told us they don’t use them in the company’s own private-label items. But by allowing third parties like Gucci and Louis Vuitton to sell wild-animal skins in David Jones stores, they are profiting from the miserable lives and violent deaths of animals who are either ripped from their homes in nature or raised on filthy factory farms.

That’s why PETA activists crashed the window display at David Jones’ flagship store, protesting against the department store’s sale of products made from skin stripped from wild animals like snakes, lizards, crocodiles, and ostriches. Dressed in black and holding signs that read, “David Jones Has Blood on Its Hands” and “Wild-Animal Skins Kill”, the activists climbed into the David Jones display case to alert the public to the fact that David Jones still hasn’t created a policy to ban wild-animal skins, despite several closed-door meetings.

PETA’s recent exposés of snake and crocodile farms demonstrate that cruelty is ingrained in the entire industry, and the companies that sell these skins – including David Jones – are the reason this horrific abuse persists. The only way to protect wild animals is to stop selling their skin.

Myer, Selfridges, Nordstrom, Mytheresa, THE ICONIC, and other global retailers have already acted responsibly by banning wild-animal skins. Since David Jones is currently considering updating its animal welfare policy – now is the ideal time to call on the company to ditch these cruelly obtained materials. Please join us by sending a message to the retailer now: