Great news for pythons! After hearing from PETA US and more than 13,000 of its members and supporters, watch brand Bulova – owned by industry giant Citizen Watch Company – confirmed to the group that it no longer buys new reptile skins for its products. We applaud Bulova for this compassionate move.

Bulova adds its name to a growing list of brands – including Apple, Greubel Forsey, Chanel, Burberry, Calvin Klein, and Vivienne Westwood – that have banned the skins of reptiles and other wild animals from their collections.

Pythons Are Not Watch Bands

Every item made from the skin of a wild animal is stitched with the suffering of a sentient individual who didn’t want to die.

PETA entities have documented that workers on reptile farms electroshock crocodiles and sever their spinal cords with a metal blade and bash snakes on the head with hammers and pump them full of water to loosen their skin before it’s peeled off – often while they’re still conscious.

Snakes and other reptiles have pain receptors and respond to painful stimuli just as humans do. Watch the investigative footage and try to imagine what it feels like for them:

Will David Jones Be Next?

David Jones knows that the use of wild-animal skins is wrong. It put in place a policy banning them from its own private-label products – yet it’s still profiting from third-party sales. PETA’s recent exposés of snake and crocodile farms demonstrate that cruelty is ingrained in the entire industry, and the companies that sell these skins – including David Jones – are the reason this horrific abuse persists. The only way to protect wild animals is to stop selling their skin.