Shocking ‘Hell of a Steak’ Ad Airs at 2022 Eurovision

The “Hell of a Steak” commercial, which was created by the group Vegan Friendly, aired in front of hundreds of thousands of viewers during the Eurovision Song Contest, poses the question: if you knew the true cost of eating meat, would you still do it? The ad After being showered—figuratively and literally—with facts about the environmental footprint of the meat industry, the diners in the video decided to skip the cruel, unsustainable dish.

What’s Really at Steak?

In addition to the catastrophe of animal suffering, the meat industry’s impact on the planet is similarly detrimental. Animal agriculture burns through resources, as the ad points out: to feed a single cow, it takes about three football fields of land and 800,000 gallons of water to produce 18,000 pounds of feed and hay. “As if world hunger doesn’t exist,” the waiter snaps.

The amount of waste and pollution generated by animal agriculture is just as alarming. According to the U.S. Environmental Protection Agency (EPA), animals on U.S. factory farms produce about 500 million tons of manure each year. Runoff from factory farms and livestock grazing is one of the leading causes of pollution in our rivers and lakes. Animal agriculture is also a leading source of carbon-dioxide, nitrous-oxide, and methane emissions—by some estimates, it’s responsible for more greenhouse gases than all of the world’s transportation systems combined.

The planet doesn’t just pay the price for meat consumption—our fellow animals do. Cows, pigs, chickens, and others who are raised and killed for food often spend their entire lives in cramped, filthy conditions. Commercial farms often deny them the opportunity to raise their young, breathe fresh air, roll around in the mud, build nests, or do anything else that is natural to them. 

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