New Heartfelt PETA UK Christmas Advert Calls For Compassion for All This Festive Season
Sydney – You may never hear “Jingle Bells” the same way again once you see PETA UK’s newest Christmas advert, which urges people to see the individual behind every festive beef centrepiece. The spot begins with a young schoolgirl stopping to practise the familiar tune on her trumpet near a farm she passes on her walk home, where she bonds with a curious cow who always comes to the fence to listen. But when the girl brings her mother to meet her new friend, who is nowhere to be found, the joy fades – because, at that very moment, her friend is being loaded onto a lorry bound for the abattoir. The advert ends with a simple plea: “Everyone deserves a merry Christmas. Please, leave animals off your plate.”
Created in collaboration with creative agency Atomic and filmed at Hillside Animal Sanctuary, the spot will run in UK cinemas throughout December.
Images are available here.
“This Christmas, we urge everyone to think about the fact that their holiday roast came from playful, loving cows,” says PETA Senior Policy Advisor Mimi Bekhechi. “’Tis the season to show goodwill to all by choosing a delicious vegan feast.”
As viral videos show, cows enjoy music and will often stop whatever they’re doing to take in the soothing sounds of instruments. Beat-loving bovines are also highly social individuals who develop strong friendships over time – yet every year, millions of cows are sent on a frightening journey to a slaughterhouse, where workers shoot them in the head with a captive-bolt gun, hang them up by one leg, and cut their throat, often while they’re still conscious.
It doesn’t have to be this way – choosing plant-based is easier than ever. PETA offers free vegan holiday recipes and a guide to the best meat-free holiday roasts for those looking to make the switch during this season of goodwill.
PETA – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org.au and follow the group on Facebook and Instagram.
Contact:
Sascha Camilli [email protected]
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